1
Introduction
2
Context
3
South West Overview
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Transformative Opportunities
5
Positioning the South West
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Contact & Feedback
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The South West is one of Western Australia’s nine recognised regions located outside the Perth metropolitan area. Fronting the Indian and Southern Oceans, covering 24,000km2 and including 12 local government areas, the South West is the most populous and economically diverse of WA’s regions.
The Capes sub-region comprises the City of Busselton and Shire of Augusta-Margaret River. Its economic base includes tourism, creative industries, premium wine and food production and agriculture. The City owns the region’s major airport which is a FIFO base and commenced interstate flights to Melbourne in April 2022 after the original 2020 start date was postponed multiple times due to Covid 19. It has significant potential to expand interstate travel, with longer terms ambitions to connect internationally.
The Margaret River region is a globally recognised brand which helps attract 86% of all overseas tourist visitation to the South West. Margaret River has a strong affiliation with its stunning natural assets while Busselton is the principal commercial and administrative centre for the sub-region. Busselton also features spectacular scenery and is drawcard for visitors, particularly through events and its foreshore which is highlighted by the iconic 1.8km jetty.
Boranup Forest
