Industry, Business & Investment

Focus: Agriculture

Agriculture

Ensure the South West holds it reputation for quality products, produced in a reputable environment

Proposition

Food reputation

Ensure the region is well positioned to meet growing domestic and overseas demand for high quality food products Regional tourists experience quality foods in South West restaurants and at special food events such as Truffle Kerfuffle to create demand in premium markets

Actions 1 - 5 years

Host the WA Small Wineries Show at a major venue
Conduct inbound food and wine buyer events to support growth
Protect the best agricultural land for food production
Develop traditional/native foods and spices

5 - 20 years

Develop a fit-for-purpose Livestock Precinct to replace the ageingBoyanup Saleyards, a new facility to include support for related agriculturalindustries

Outcomes 2050

South West product value has increased as it takes advantage of high-value niche markets domestically and overseas
Regional consumers value regional production and all restaurants and cafes proudly prepare local product

Proposition

Growth

Support regional growth through value adding, soil improvement, reducing regulatory barriers, introducing common user infrastructure and making more efficient use of water resources in a drying climate

Actions 1 - 5 years

Support technological solutions to blockchain, enhancing regional brand reputation
Investigate potential for food manufacturing as a part of the advanced manufacturing drive
Introduce regenerative agriculture in marginal farming areas

5 - 20 years

Encourage R&D and investment in water infrastructure and improve irrigation efficiency through consolidated schemes.
Implement closed loop horticulture systems, recycling nutrients and organic matter material back to the soil
Create a food processing and research incubator in Manjimup
Find ways to reduce waste and utilise food that does not meet consumer expectations eg blemished fruit

Outcomes 2050

Nuisance weeds have been eradicated
Soils have improved

Focus: Basic raw materials

Basic raw materials

Ensure adequate supplies of basic raw materials to ensure affordable development of land for commerce and community

Proposition

Basic raw materials

Explore options to safeguard supplies of sand, gravel and limestone for regional project development

Actions 1 - 5 years

Develop extraction sites and investigate alternative basic raw materials including re-use of mining

5 - 20 years

Develop ready supplies of materials resulting from minerals processing activities, adding value to a ‘waste’ product and fulfilling a regional need

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Outcomes 2050

The need for virgin sand, gravel and limestone is reduced as cost-effective alternative and inert sources of materials have been found

Focus: Creative industries

Creative industries

Ensure the creative sector has the best opportunity to expand and thrive

Proposition

Grow the creative cluster

Support the sector’s reputation and opportunity in a fully inclusive environment that bridges sub-sectors of the industry and crosses cultures

Actions 1 - 5 years

Promote awareness of the value of the creative sector and support through local procurement and events including CinéfestOZ and the Emergence Festival
Support the Bunbury-based WA Creative Technology Hub partnership between the WA Government and ECU
Link the South West Creative Corner with the neighbouring Great Southern region

5 - 20 years

Skills development to underpin the film industry

Outcomes 2050

The South West has significantly grown its film, digital media, music and related creative capacity and is recognised as a major international contributor earning export income leading to new opportunities for education and training

Proposition

Boost Aboriginal economic development

Encourage opportunities to support the Aboriginal community through the acknowledgement of arts and culture

Actions 1 - 5 years

Grow the recognition of Aboriginal art in the region and move towards commercialisation opportunities

5 - 20 years

Ongoing long term efforts to embrace a uniquely South West form of art

Outcomes 2050

Aboriginal art in the region is widely recognised as distinctive and belonging to the South West

Proposition

Build the creative brand

Enhance the entire region’s creative reputation

Actions 1 - 5 years

Encourage Local Governments to create streetscapes and develop public art that collectively add to the region’s creative brand.

5 - 20 years

Outcomes 2050

The region has a reputation as a destination to enjoy art and culture

Focus: Export opportunities

Export opportunities

An industry and business sector with the skills, knowledge and capacity to engage with Asia

Proposition

Business support

Skill local business and industry in Asian and Indian business culture, language, finance and export procedures

Actions 1 - 5 years

Support trade opportunities through engagement with Government and trade bodies
Establish an online South West opportunities prospectus demonstrating regional capability

5 - 20 years

Outcomes 2050

The South West has a fully engaged, well developed international market presence with the reputation of being a good place to do business

Focus: Forestry and timber processing

Forestry and timber processing

Ensure the sustainability of forests through replanting and public understanding of locking up carbon

Proposition

Expand the estate

Grow the plantation estate to underpin investment and give confidence of future supplies

Actions 1 - 5 years

Identify suitable landholdings for plantation timber and salinity reduction benefits
Construction of a common log landing and manufacturing precinct for timber manufacturing based on shared economies of scale
All South West LGAs adopt the Timber First policy

5 - 20 years

Mainstream building companies offer timber homes as a standard
Attract investment in industrial scale mainstream kit homes
Continued plantation expansion guarantees supplies and tackles salinity issues

Outcomes 2050

The South West has an international reputation for producing sustainably sourced and quality timber and wood products
Bunbury is known for building Western Australia’s tallest timber tower
The South West has more plantations than in each preceding decade and will continue to lock up carbon by expanding the estate

Proposition

Drive to zero waste

Employ the latest technologies in harvesting and engineered products to underpin the sustainability of the industry

Actions 1 - 5 years

Influence Commonwealth policy on carbon offsets
Investigate carbon offset systems to stimulate investment interest and to promote tree planting

5 - 20 years

Outcomes 2050

Focus: Land for industry

Land for industry

Ensure adequate land supply to create business opportunities, economic diversity and generates employment across industry sectors

Proposition

Industry land bank

Sufficient land is set aside for a range of industry needs to 2050

Actions 1 - 5 years

Complete structure planning for Kemerton, Shotts and Preston industrial land areas being mindful of significant water constraints
Ensure major towns have a supply of light industrial lots to support small business

5 - 20 years

Provide a rail link to the Kemerton Industrial Park and improve the East-West link Marriott Road
Realise the potential of the Waterloo industrial estate

Outcomes 2050

The South West has sufficient land for industry set aside to meet future demand and eliminate land use conflicts

Proposition

Shovel readiness

Industrial land is prepared for immediate investment in respect of planning, water and power

Actions 1 - 5 years

Approval processes are undertaken by Government so hurdles are removed from industry investors in Kemerton and Shotts

5 - 20 years

Outcomes 2050

Proposition

Light industrial areas

Ensure fit-for-purpose locales are provided, particularly in respect to necessary services in smaller regional towns

Actions 1 - 5 years

Provide utilities including three-phase power and water with adequate pressure for fire-fighting in Bridgetown, Donnybrook, Manjimup, Pemberton, Nannup

5 - 20 years

Outcomes 2050

Focus: Tourism

Tourism

Develop tourism infrastructure in core South West experiences of wine and food, art and culture, events, and landscapes

Proposition

Events

Increase the number of high value events to attract wider interstate and international visitation

Actions 1 - 5 years

Investigate opportunities to host small aircraft air shows at Busselton Margaret River Airport

5 - 20 years

Create a completed mountain bike and trails network catering for all needs from walking, cycling, bridle trails, motorcycle and others
Complete development of Collie Motorplex to at least a standard to hold nationally televised competition

Outcomes 2050

The South West’s international visitation rate matches intra and interstate rates leading to new investment in accommodation, things to do and jobs growth

Proposition

Creative combination

Street art, sculptures and townscapes demonstrating a sense of place add to the regional brand in business and leisure

Actions 1 - 5 years

Each South West townsite begins to develop and reflect their own unique sense of place

5 - 20 years

Outcomes 2050

Proposition

Aboriginal opportunity

Boost Noongar cultural experiences and involvement for contributions in other suitable projects throughout the region

Actions 1 - 5 years

Engage traditional owners and ILUA Regional Councils in projects with aview to generating Aboriginal employment opportunities that supports culture

5 - 20 years

Outcomes 2050

Traditional owners are celebrated throughout the region and Western Australia for their connection to country, art and culture

Proposition

World leader

Increase economic contribution through higher value visitation from interstate and overseas markets by providing first class attractions, food and accommodation

Actions 1 - 5 years

Improve the caves as unique regional attractors

5 - 20 years

Outcomes 2050

Proposition

Accommodation expectation

Provide modern hotels, stays and resorts to meet the needs of visitors

Actions 1 - 5 years

Complete the five-star hotels being constructed/planned on Busselton Foreshore and in Bunbury

5 - 20 years

Outcomes 2050

All restaurants support local food produce, beers and wines
The South West features a range of appropriate accommodation choices that support infrastructure investment

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